What is a press release:
A press release is a newsworthy story about your business or ministry that you submit to various media outlets ~ newspapers, radio, television, magazines, trade journals, websites, etc. If the media is interested in your story, they may just interview you or run your press release in their publication.
How are they prepared:
A press release follows a specific
format and is sent to solicit interest in your business or ministry. It’s very important to remember that a press release is not
an advertisement about your business or ministry. It is a newsworthy story that the media might just be interested in picking up. When thinking of press release ideas, put yourself into the shoes of someone reading a newspaper, watching a show, etc. What would they want to hear about? You need to convey that information to the reporter, editor or producer effectively. I hope this article series will guide you in how to do that.
When to send:
The most important thing to remember is…don’t wait for news to happen…make it happen. Use your creativity when writing your press releases and create news. This guide will help you create newsworthy stories for your business or ministry and will show you how to write them in a way that will interest the media and get their attention!
