One of the most valuable tools that a radio station programmer can have is a good set of broadcasting templates for planning their broadcasting day. In the competitive market for eyes and ears it has never been more important to make lasting connections with your audience. Great programming often requires great planning!

At the Radio Music Group we speak with DJs from around the world and often listen in to those who have an online stream of their terrestrial stations broadcast. This article is really meant for those terrestrial stations since most internet only stations are more of a music jukebox focused on a specific music genre and not on listener engagement. ( Yes we know that there are exceptions but I’m speaking in more broad terms.)

THE BIG PICTURE
So how do broadcasters work on building a broadcasting template that works for their audience? The first step is to look at the broadcast day divided broadly into morning, midday, evening & night. Knowing what is happening during [Read more…]